Facebook Page Monetization Requirements: A Complete 2025 Guide

Monetizing a Facebook Page is one of the most effective ways to generate income from your content in 2025. With billions of monthly active users and an ever-evolving creator economy, Facebook offers multiple monetization options such as in-stream ads, fan subscriptions, branded content, and more. However, to start earning, your Page must meet specific monetization requirements set by Meta.

In this comprehensive guide, we’ll break down the Facebook Page monetization requirements, explain how to get approved, and share tips to keep your earnings flowing.

Why Monetize a Facebook Page?

Before diving into the requirements, let’s understand the benefits of monetizing your Facebook Page:

• Generate passive income through videos and livestreams
• Build a brand and loyal audience through regular content
• Partner with advertisers for sponsored content
• Promote your own products or services
• Access exclusive creator tools and insights from Meta

Key Facebook Page Monetization Methods

Facebook offers several monetization tools for content creators:

1. In-Stream Ads

Earn revenue by running short ads before, during, or after your videos.

2. Fan Subscriptions

Allow followers to pay a monthly fee for exclusive content and perks.

3. Stars

Fans can buy Stars and send them during live videos. You get paid for each Star.

4. Branded Content

Partner with brands and disclose sponsored posts using Facebook’s Brand Collab Manager.

5. Paid Online Events

Charge users to attend online workshops, classes, or events hosted on your Page.

General Eligibility Criteria for Monetization

Facebook sets standard eligibility rules for all monetization tools. These include:

✅ Follow Facebook’s Monetization Policies

You must adhere to the Monetization Eligibility Standards, which include:

• Authentic content (no fake engagement or copied content)
• No community guideline violations
• No misleading or clickbait content

✅ Follow Facebook Community Standards

Your Page must consistently follow Facebook’s rules on hate speech, violence, harassment, and nudity.

✅ Comply with Content Monetization Policies

Your videos must meet Facebook’s content quality requirements. For example, you can’t earn money from videos with slideshows or static images with minimal motion.

Specific Requirements for Each Monetization Tool

Let’s go deeper into each method and the requirements to be eligible.

📺 In-Stream Ads Eligibility

To use in-stream ads, your Page must meet the following:

• 10,000 Page followers
• 600,000 total minutes watched in the last 60 days (across all video uploads, including live videos and replays)
• 5 or more active video uploads (Videos must be at least 1 minute long)
• You must be 18+ years old
• Your country must be on Facebook’s eligible country list for in-stream ads

Note: Not all content qualifies. Avoid limited original content, copyright violations, or reused third-party content.

💳 Fan Subscriptions Eligibility

Fan Subscriptions allow creators to earn recurring income from fans. Requirements include:

• 10,000 Page followers or 250+ returning viewers in the past 60 days
• 50,000 post engagements or 180,000 minutes watched in the last 60 days
• You must live in a supported country
• No recent violations of monetization policies

⭐ Facebook Stars Eligibility

Facebook Stars is one of the easiest entry-level monetization tools. Requirements:

• You must be 18+ years old
• Live in a Stars-eligible region
• Have at least 100 followers
• Stream gaming or entertainment content
• Comply with Partner Monetization and Community Standards

📢 Branded Content Requirements

For branded content (paid promotions), you must:

• Use the Branded Content Tool to tag business partners
• Have a verified Facebook Page
• Follow Branded Content Policies, which prohibit promotion of alcohol, adult products, or illegal services

🎟 Paid Online Events Eligibility

If you want to charge for live events or webinars:

• Your Page must be in good standing
• Must follow Partner Monetization Policies
• Live in a country eligible for paid events
• Use authentic and original content

Step-by-Step: How to Check If You’re Eligible

1. Go to Creator Studio (https://business.facebook.com/creatorstudio/)
2. Click on Monetization in the sidebar.
3. Select your Page to see the status and eligibility.
4. Facebook will show a checklist with green checks or red crosses for each requirement.
5. Follow suggested actions to fix any issues.

How to Apply for Facebook Monetization

Once your Page meets all requirements:

1. Visit Creator Studio and click “Apply” or “Set Up Monetization.”
2. Add a Payment Account – Provide bank or PayPal details.
3. Agree to Terms and Conditions
4. Turn On Eligible Features like in-stream ads, subscriptions, or Stars.
5. Start Posting Qualified Content and promote your videos.

Tips to Maintain Monetization

Getting approved is just the beginning. Here’s how to keep earning:

✔️ Post Regular, High-Quality Content

Stay consistent with original and engaging videos.

✔️ Avoid Copyrighted Content

Use royalty-free music, original footage, or content you have permission to use.

✔️ Stay Active and Monitor Metrics

Use Creator Studio to track watch time, engagement, and performance insights.

✔️ Stay Compliant

Avoid policy violations like hate speech, disinformation, or clickbait content.

✔️ Encourage Viewer Interaction

Respond to comments, ask questions, and boost engagement to retain viewers.

Common Reasons for Monetization Denial

If your monetization application is rejected, it could be due to:

• Low video quality or limited original content
• Fake followers or engagement
• Content violations (nudity, violence, misleading titles)
• Using copyrighted music or footage
• Inactive Page with minimal content

Countries Eligible for Monetization

Monetization features are not available in all countries. As of 2025, eligible countries include:

• United States, Canada, UK, India, Australia
• Most of Europe (Germany, France, Spain, Italy)
• Many countries in Asia and Latin America

Check the Meta Business Help Center for the latest eligibility updates by country.

How Much Can You Earn?

Earnings depend on:

• CPM (Cost Per 1,000 views), which varies by country and niche
• Video length and retention rate
• Viewer engagement and number of ads shown
• Number of paying subscribers (for fan subscriptions)
• Stars sent by fans during live streams

Many creators report earning $1 to $20+ per 1,000 views, depending on niche and audience demographics.

FAQs About Facebook Page Monetization

❓ How long does it take to get approved?

Usually within 2 to 5 business days after applying. Sometimes it may take longer if a manual review is needed.

❓ Can I monetize a personal profile?

No. Monetization is only available for Facebook Pages, not personal profiles.

❓ Do short-form Reels qualify for monetization?

Yes, in some regions, Reels Play Bonus Program or Ads on Reels allow creators to earn from short-form content.

❓ Can I use the same video on YouTube and Facebook?

Yes, if you own the rights or created the content. But avoid duplicating low-effort or spammy videos.

❓ What happens if I violate monetization policies?

Your monetization will be disabled, and you’ll need to appeal or resolve the violation before reapplying.

Final Thoughts

Monetizing a Facebook Page in 2025 is a real opportunity for creators, influencers, and businesses. Whether you're running a meme page, a gaming channel, or a brand page, the key is to stay consistent, follow Facebook’s rules, and produce quality content.

By meeting the Facebook Page monetization requirements—like building a loyal audience, maintaining high watch time, and staying compliant with Meta policies—you can turn your content into a reliable source of income.

Stay updated with Facebook’s official policies and always review your performance through Creator Studio to optimize your monetization potential.