What is SEO? How to do SEO?

SEO, which stands for search engine optimization, involves:

• Assisting search engines in understanding your content.
• Helping users find your site.
• Making decisions.

Introduction

SEO, or Search Engine Optimization, is essential to digital marketing. Through SEO, any web page can be found in search engines for hundreds of keywords, which we call RANK in English.

Today, we will discuss SEO, why it is essential, and how and why you should learn it. Without further ado, let's get started.

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What is SEO?

The complete form of SEO is "Search Engine Optimization"." When we type something in Google or any other search engine, Google or that search engine shows us the number of results.

From there, we click on the link of our choice and visit our desired website to find helpful information. Google or any search engine shows those results because the method is called search engine optimization.

Why is SEO done?

We naturally do SEO to rank our website in search engines. By doing SEO, we should be at the top of the search engine result page. People search for something and click the first links on the result page.

I hope an example will make it clear,

Suppose you have an e-commerce website where you sell three-piece dresses for married women. Now, you want your website to show up on Google when someone searches for married women three-piece. Then, buyers will come to your website link and buy your product.

Getting your website to appear on Google for the keyword "married girls three-piece" is SEO in digital marketing jargon. Now you understand why SEO is done.

What are the types of SEO?

In the language of digital marketing, SEO can have different types. We will discuss the basic types today.

1. Technical SEO​
2. On-Page SEO​
3. Content SEO​
4. Off-Page SEO​
5. Local SEO (Local SEO)
6. Mobile SEO​
7. E-commerce SEO​

What is White Hat and Black Hat SEO?

Experienced SEO experts divide SEO into two major categories. However, one of these two may only work in some cases. However, another has now been invented with improved techniques over time. The bottom line is that search engines have changed their ranking algorithm so much that it is now challenging to rank for any keyword. SEO has been divided into two parts through new processes. Without further ado, let us know about those two types of SEO.

White Hat SEO

White hat SEO is a search engine optimization method that follows guidelines and rules. If you work this way, you will naturally get a good ranking. If you optimize your website according to search engine rules, you will get good traffic from search engines or increase visitors.

Black Hat SEO

Black Hat SEO is done by breaking search engine rules. Many people do link building artificially to RANK quickly in search engines, which means using different software to create backlinks. People are interested in it because this software can make thousands of links quickly. People do this black hat SEO to RANK by creating more links.

But if the search engine somehow catches the footprint of these links, it will cancel your website. Search engine technology is now very advanced and can quickly eliminate such websites. Once that happens, it becomes challenging to re-rank the website in the search engines; in many cases, it is impossible.

Why Learn SEO?

Why is learning SEO important? This is a complex question. It would help if you learned SEO for a few reasons. If you are a business owner, learning SEO can be your reason for attracting visitors to your website.

Again, learning SEO is very important to build your career as a digital marketer. It would help if you learned SEO to offer clients digital marketing services properly; let us understand the matter through an example.

Why should a business person learn SEO?

Suppose you have a business organization that provides many good products or services. As of today, if you can't serve your business well online, your customers will know about your product or service.

Now, if you can learn SEO and optimize your website well for ranking in search engines, then the sales of your products or services will increase significantly. Kite Learning has SEO courses from which you can learn great SEO.

Why should a marketer learn SEO?

Now, let's consider another example. If someone wants to become a digital marketer or sell digital marketing services, why should he learn SEO?

The matter is straightforward. If you want to rank someone else's website with your SEO skills, then you need to learn SEO first and learn it very well. Otherwise, you will never be able to provide good customer service.

Because the customer will always want his website to rank well in search engines and get a lot of traffic to his website. Because the more visitors, the more exposure and exposure. And through this expansion, the sales of his products will also increase a lot. And selling more products means earning more profit.

If you, as a digital marketer, can provide this service well, then your customers will also pay you well for the price of the service. Many digital marketers earn millions of rupees monthly by providing client services in this 21st century.

SEO from the eyes of a business person and SEO from the eyes of a digital marketer can be completely different. They both have different goals. However, if you learn SEO correctly, you can achieve your objective successfully with this skill.

How to do SEO?

How do you do SEO? If you want to do SEO, how do you do it? This question cannot be answered in a few words. I will give you an overview in a few words. There are two types: on-page SEO and off-page SEO.

On-page SEO

On-page SEO is done within the site, like writing an article on a topic and preparing that article by applying various aspects of SEO.

For example, URL, Title, H1, Subheading, Body Content, Internal Linking, meta title, meta description, etc. The more efficiently you can perform these optimizations, the better your website will rank.

Besides, in an eCommerce website, various product pages have to be optimized so that the product can rank in the search engine. In this case, the product page title, product title, product description, meta title, meta description, etc., are done very well.

Off-page SEO

Off-page SEO is the application of search engine optimization that is done off-site. It includes social share, link building, citation building, and foundation link building, such as profile creation, directory submission, and forum backlink building.

If a visitor comes to your website, reads one of your pages, and mentions it elsewhere, you must understand that you have created a backlink. In simpler terms, link building means sharing your website's link or URL with others.

Conclusion

Finally, if you have read our article well, you have learned about SEO and its necessity.

We have tried to make it easy for you to understand how people buy online products in this 21st century.

Again, for any information, go to the Internet. Everything is available online, and an online machine called a search engine is used to find it.

If you want your website to appear on the first line of search engines, you must optimize your pages for your targeted keywords. If you learn SEO well, you can go far in this industry.

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